WORKING WITH BRANDS
Georgia’s approach sits at the intersection of art, storytelling and strategy. She brings a filmmaker’s understanding of structure and audience, combined with an artist’s instinct for material and form, ensuring that the work is both conceptually rigorous and visually compelling.
Georgia partners with brands who are looking for more than surface-level content and who are looking to build narrative depth, cultural relevance and emotional connection. This can take many forms; original artwork, campaign visuals and story-led content, creative direction led by narrative strategy, experiential or site-specific projects.
BRAND POSITIONING + (not really) INFLUENCING
Brands have the opportunity to position in a way that speaks to luxury, the rarity of tangible, handmade painting, and aligns with patronising of the arts. Georgia strikes the sweet spot of a bonafide artist with international acclaim, a substantial follower base, and a layered background of TV and remote travel mixed with her London life.
LUXURY
STORY
SENSE OF PLACE
Georgia captures places; cities, views, oceans, moments in time. Georgia is well travelled and has embarked on multiple expeditions to remote locations, including off-grid Canada. She lives in London and marries her symbiotic love for the city and wilderness through her painting and writing.
Georgia’s paintings are rare, and are intended to outlive their owner. This coupled with their craftsmanship, and years of honing skill, places them distinctly within the luxury space.
Throughout Georgia’s creative career story has linked all that she does; through television, art and writing, the end result stems from her experiences, travels and worldview, resulting in a painting that is surrounded by the experience that preceeds it.
CONTEMPORARY
The contemporary take on landscape painting: with knives. Georgia’s work speaks to a broad audience, particularly millennials and Gen X. Georgia has partnered with travel companies, fashion designers and filmmakers.
GEORGIA HART x OUTSITE // CASE STUDY
OUTSITE
Outsite creates beautiful spaces to live, designed for remote workers with a focus on community. It allows people that can work from anywhere to explore the world while equipping them with comfortable places to stay, quiet spots to work, and people to share it with.
Work meets play, finding balance and flexibility in remote working and travel.
CROSS SECTOR COLLABORATION
Georgia works outside of the norm and loves to travel. Working with Outsite was a natural opportunity for Georgia to explore California and Nevada for a new body of work, while allowing Outsite to diversify away from their tech-centric following and expand their market penetration into Georgia’s luxury client base.
DELIVERABLES
UGC-style influencer marketing for sharing across Instagram, Facebook and TikTok
Reels | Static posts | Stories
Highlighting the perks of travelling with designated work areas, clean and comfortable private rooms, and community in coliving areas.
Georgia created a series of drawings in the field to inform her paintings of California.
RESULTS
Collaborative reel between @outsiteco and @georgiahartstudios in top 10% of total views for Outsite’s reels for 2024.
Story engagement and outbound clicks on @georgiahartstudios’ instagram.
Georgia created body of work based off her trip which sold via her website = continued engagement
